Independent commercial advisory
Turning commercial complexity into growth that can be executed.
I help retailers, consumer businesses and their partners connect customer proposition, commercial choices and operating execution—so strategy translates into measurable progress.
Experience
Commercial scale, grounded in how retail really works.
Over 20 years with Officeworks and Wesfarmers, I progressed from the shop floor to General Manager Merchandise.
I led a $3B+ portfolio across Technology, Office Supplies, Furniture and Global Sourcing, with teams of more than 50 people across Australia and Asia. My experience spans commercial strategy, P&L leadership, product and category, supplier partnerships, omnichannel growth, retail media, organisational design and enterprise execution.
My strongest work has involved building growth platforms, aligning diverse functions and translating customer and market signals into choices that teams can deliver. More recently, I have supported the development of executive AI training and created a consumer-focused AI learning platform, adding a practical technology-adoption lens to that experience.
What I can support with
Focused help for consequential commercial problems.
From a defined diagnostic or strategic project to an interim leadership mandate, the work is shaped around the problem—not a pre-packaged methodology.
Commercial growth & portfolio strategy
Clarifying where to play, how to win and which customer, category and commercial choices will create sustainable growth.
Customer proposition & channel execution
Connecting customer needs, product, price, digital, stores and marketing so the proposition is coherent wherever customers meet it.
Partner ecosystems & mutual value
Building stronger supplier and strategic-partner models across investment, innovation, go-to-market activity and performance.
Transformation & operating rhythm
Turning strategy into clear accountabilities, measures, leadership cadence and cross-functional execution that holds under pressure.
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